I am a HUGE nail polish buff, probably because I’ve painted my nails every week for the last 8 years. Safe to say that over the last 8 years, I have purchased and tried more nail polish than the average person, but one brand has always been my go to, Essie. Once I saw that they were launching a new gel line called Essie Gel Couture, I couldn’t wait to get my hands on a bottle. Alas, I live in Canada and had to wait awhile.

So much to my surprise when I was strolling through my local drug store and there was a brand spanking new display chock full of the new Essie Gel Couture collection. Seriously, I was so excited that I immediately snapchatted my other Essie loving friend and lifestyle blogger, Amanda at Below the Blonde!

Snapchat-3554396108324778184

The new polish line has 42 shades in four collections, each paying homage to the fashion world (Atelier, First Look, Fashion Show, and After Party). The collection also features a new swirly bottle, a departure from the classic and clean edges of the Essie bottle.

20160730_230626
Seen here are a “step 1” bottle in On The List and a “step 2” bottle called Top Coat

20160730_230702

20160730_230653

Also, let me just bring your attention to the fact that they changed the brush. When I first heard about the change, I’ll admit I wasn’t happy. But TRUST ME, when you use this brush I think you will be a convert. I’m seriously wishing that every bottle of nail polish in the world could feature this brush. Just like the bottle, it has a twirl shape and it is designed for maximum coverage, which is AWESOME for a gel-like product.

Of course, I couldn’t wait to get the stuff on my nails. As mentioned already, this brush is UNREAL. Super easy to use, even product application, really everything you could want in a nail polish.

20160730_233433

20160730_233352 (1)

Overall, I’m super stoked about this product. The application is smooth, the coverage is great, and my nails are super duper shiny. Hopefully I can get a solid 10 days out of this manicure, so I’ll keep you posted on the longevity! I can’t wait until they release new colours for fall, because I’m POSITIVE that they will be incredible!

For more visuals, check out Essie’s video on how to apply the product below:

Featured image via essiepolish

Leave a Reply

Your email address will not be published. Required fields are marked *